Media Research

Media Research

I am planning to make a website for anti-bullying, this is Kidscape, who have a website that is a bullying charity who aim to help children who are being bullied, they also communicate to the parents of the victims and any witnesses of bullying. Kidscape provide workshops on their website to allow the bullied children and their parents to communicate with the teachers, to find the best ways for the children to increase their confidence in an attempt to stop bullying. Kidscapes vision is for all the children to grow up in the world free from any bullying. They aim is to provide children, families, carers and professionals with advice, training and practical tools to prevent bullying and protect young lives.

The workshops that kidscape provide are aimed at children between 9 and 16, who are their main target audience, and they are for these children who have experienced bullying in their childhood.

The main messages of bullying are communicated on this website through their attempts of raising awareness through the use of campaigns and workshops.

Kidscape are a member of the Anti-bullying alliance and are registered with fundraising regulator. The anti-bullying charity follow the codes and conventions as they include sections within the website where victims can click on them and read about what they can do to prevent bullying. The website uses bright colours, to draw attention and appeal to the children who are likely to go on this website. The key messages of this website is to prevent bullying completely, and aid children who need help and support from bullying. The website is full of bold colours, pictures and key information to attract their target audience onto the website, for a bullying charity, the website seems to be very well constructed and an overall good product. The people in the picture on the website appear to be presented as now strong, we presume that the girl used to be a victim of bullying and now after going on this website has increased her confidence and overcome her bullies.